In the recent years, Google has introduced one interesting feature – Google Alerts. It allows the user to get email notifications whenever the targeted keywords and phrases are mentioned on blogs, websites, news channels and other sources. Your online business can benefit from this service, too. Find out how to use Google Alerts for business marketing – there are ten useful practices.
8 Ways to use Google Alerts
- Personal name. You can find out who and where mentions you online. This is particularly useful for promotion of individual service providers, as well as authors, bloggers, celebrities, and so on.
- Business name. In the same fashion, you can track the websites that mention your brand name. This gives you the chance to express gratitude or send an issue if there’s something wrong posted about your company. Authoritative companies do track mentions of their business name, so you should follow their suite.
- Your website or blog. You can also check whether your website domain has been mentioned. Don’t include “www” – just leave your domain and extension, for instance, “mycompanyname.com”. You can also track your blog and find blog links with your website address serving as a specific pointer to one of your pages.
- Titles. If you create articles for online marketing, you can use alerts for your article titles and check where they appear. By the way, it also works for book titles.
- Competitive research. Why not track the competitors? Find out where and how your competitors are mentioned – create alerts for competitors’ brand names and their website URLs.
- Industry research. To keep tabs on the industry news, create alerts for the key phrases and key words in your industry. For instance, if you sell furniture, make alerts for “furniture industry” and “design books”, and so on. This way, you’ll always stay on top of news and competition. If you use social media like Facebook, Twitter, and LinkedIn, they may help you to locate the content for micro-blogging, or provide you with ideas for blog posts.
- Lead generation and research. What if some breaking news can give you the chance to produce a lead for your company? Google Alerts can help you here, too! Say, you’re a graphic designer and want to find out which companies are hiring in San Diego: create a few alerts, such as “graphic designers in San Diego”, “job posting graphic designer San Diego”, etc. You can also target a certain company or client by tracking their news and online activity.
- Top Client Research. Why keeping tabs on your most important current clients? That will give you the understanding of what they’re up to, and the chance to be among the first to contact them when appropriate.
Google Search Lifehacks
Now when you know where to use alerts, you need to figure out how to use them correctly. Here are useful tips for you.
Exact Keyword Search
You can specify exact keywords by typing a plus sign (+) in front of the word. For instance, if you search for word “design”, Google search results will also include “designer” or “designing”. Add + sign before the word (+design), and you will only get the exact matches.
Exact Key Phrase Search
Similarly, when you’re trying to find a phrase, Google results will show you anything comprising the words from the phrase, not the phrase itself. To avoid it, enclose your words in quotes (“modern kitchen design”), and the results will include only the exact phrase.
To broaden the search results use “OR” between the words (both letters should be capital). For instance “designer OR engineer”) will show you the results with either keyword. You can make a more complex phrase like (designer OR engineer) “job hiring Sacramento”.
If you want the search results to include related terms, use a tilde (~) before a word. For instance, if you use the word “~design”, Google will show you results including “art”, “construction”, and “interior”.
Search a Single Website
You can also track the publications on some certain website by using “site” operator. For instance, if you want to track mentions of Bitcoin on Forbes website, your search should look like Bitcoin site:forbes.com.