How to use CDN in E-commerce? The Benefits of CDN for E-commerce

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CDN services as a whole have exploded in popularity in recent years, and show no signs of stopping. For that same reason, it is not particularly surprising how many different industries have started implementing CDN in their work, including games, video-on-demand, live streaming, and so on. In this article we’ll look at one of the more unconventional examples of CDN used in a different industry – in e-commerce, to be specific.

How does CDN work?

In its core, a Content Delivery Network represents a multitude of geographically distributed servers that are tasked with delivering content to users all over the planet. CDNs are the main reason why there’s no massive delay when you attempt to access a website that is hosted on the other side of the planet – all of this is possible due to how CDN works in the first place.

If a website that you’re trying to access is using a CDN, then you’re getting all of the contents on that website from a CDN server that is the closest to your geographical location, and not from the main server of the website. This is possible because CDN servers generate cached versions of the original website’s content and deliver these versions when requested, offering better latency and lower waiting times.

CDN types

CDNs as a whole can be separated into different types using a lot of techniques. In this example, we’ll be going over two different classifications of CDN, starting with the nature of content distribution. In this case, there would be three different types of CDN:

  • P2P network (peer-to-peer). The most simple one out of the three, implies content distribution from one server to another – in a matter that is similar to how torrent systems work.
  • Smaller CDNs. Even the smallest CDN networks usually have enough servers for a so-called “point-to-multipoint” pattern, in which there is one server acting as a sole source of data that spreads it to the rest of the servers.
  • Large CDNs. Due to a large number of servers in these CDNs (like Cloudflare, that is connected with over 10,000 service providers and covers pretty much the entire planet), it’s not uncommon for them to have a single central content storage server and multiple regional content storage servers – with each content storage distributing the content in question to the closest CDN servers in that same network.

The second classification method is a bit more complex – the main difference here would be in the load distribution methods. As such, there are three main methods of load distribution when it comes to CDN services:

  • HTTP redirect. One of the more common methods, implies redirecting each request to a specific server that is the closest to the user that sent the request. The main problem here is that this method requires additional TCP connection, since you have to have an additional HTTP request.
  • DNS request load balancing. The most popular method of load balancing, and it is also relatively simple in how it works – when a user sends a DNS request to the CDN server, the system then can return the IP address of the geographically closest server in accordance to the user’s location.
  • URL substitution. A less common method of load distribution, since it is effective but may require a large amount of resources to operate properly.

E-commerce and CDN

Pretty much any global e-commerce service has to implement CDN in their operations to stay relevant, since one of the bigger benefits of CDN for this particular industry is improved user experience.

Since the e-commerce market is rather saturated in the first place, companies often have to implement multiple different methods and appliances to quite literally fight for user’s attention. In this scenario, the existence of a CDN for a e-commerce business is pretty much essential – to help with scaling, project growth, peak loads, and so on.

Of course, there’s also the biggest CDN e-commerce benefit of them all – working with clients from different countries and/or continents without massive load times. When it comes to geographical distribution, CDN is pretty much a necessity. A lot of studies over the years have shown the connection between page loading times and user retention – every additional second of a page loading results in a large percentage of users closing the tab altogether.

Alternatively, a lot of smaller companies notice a significant improvement in terms of loading speed after implementing a CDN for their resources. The exact percentage in terms of loading speed improvement depends on the type of content that the CDN e commerce is working with, as well as many other factors.

CDN benefits for e-commerce

As we’ve mentioned before, the main point of a CDN e-commerce symbiosis is to improve user experience – and it can be done in multiple ways. Of course, we have to start with the biggest benefit – the latency (or the geographical location, the principle is similar).

The problem here was that it is extremely hard to attract users from different countries if your site is loading for a solid minute. CDN is the easiest way to fix that – geographically distributed servers are there to deliver your website’s contents to the end user with as little latency as possible, since the information in question is delivered from the server that is closest to the user in question.

As for the less obvious advantages of CDN e commerce, it is also possible to mention bandwidth and server overload. While bandwidth cost savings are not particularly massive, they are still noticeable, and they come automatically with the CDN as a whole – since your main server interacts far less with the actual visitors, thus consuming less traffic and less finances.

The last, but definitely not the least benefit of CDN e-commerce is the load distribution, or server overload. Since each and every e-commerce service tends to have bouts of massive growth, it’s not uncommon for the central server to be overwhelmed by a large number of users.

As a result, the overall user experience would also suffer, simply because an overloaded server would not be able to retrieve the content to its users in the same time period as usual. CDNs exist to fix that, since this kind of load would be distributed among multiple local servers, making it far easier to handle user spikes, as well as malicious attacks that work the same way.

Best CDN for e-commerce

Figuring out a single best CDN is a borderline impossible task, due to the sheer number of potential use cases and niche features that the e-commerce company may want. As such, we’ve prepared a list of best CDN for e commerce, which includes:

  • HighWinds, a well-known content delivery network provider that offers both a vast number of PoPs, as well as a number of interesting technologies, such as file system control, network management, and even their own Rolling Thunder infrastructure – to provide the best possible experience for your e-commerce purposes.
  • Verizon, a popular US brand that partnered with EdgeCast to bring a rather large network that can cover all five continents, with over 95 PoPs and several thousand connections to various services.
  • UCDN (Universal Content Delivery Network), our first example of a smaller CDN which only covers Europe and the USA – and yet it still manages to deliver a wonderful experience for a relatively low price, with 13 different datacenters, low latency, and overall great experience for any client.
  • AHCDN (Advanced Hosting Content Delivery Network) is an enterprise-level CDN that has been present on the market for over a decade and provides an exceptional number of features, including a powerful CDN, IP transit solutions, backup servers, dedicated servers, and so much more.
  • CDNNOW, a CIS-based CDN that mostly covers Russia and CIS, but it’s also capable of working in both Europe and the USA, to some degree. It does a great job when it comes to load balancing and offers a reliable infrastructure for all kinds of businesses, including e-commerce.

All of these CDN examples can be acquired using a popular reseller SpaceCDN.

Conclusion

Modern day e-commerce is hard to imagine without a CDN to back it up. A CDN e commerce combination has multiple benefits with little to no drawbacks, and this article should be a great source of information on why CDN e-commerce is so important and should not be overlooked at all.

Vadim Kolchev

52 publications

Vadim has graduated from Moscow Institute of Entrepreneurship and Law as finance and credit specialist. Prior to starting to work in hosting business directly, he occupied various roles in several companies, including but not limited to banking sphere and sports. As of 2015 he works for INXY Holding, with SpaceCDN being a vital part of the hosting branch of its business. Being tech enthusiast, he has started writing articles about dedicated servers, CDN, storage solutions and other hosting services long ago, and since then accumulated a lot of experience and knowledge in the field. Building hosting sales and support departments from scratch has added even more experience and knowledge and allowed to see the business from the inside and build required expertise. Now Vadim is CPO and COO of a successful hosting business. Having several important interviews and publications at platforms such as Hosting Journalist and Forbes, he continues to share knowledge about this branch of technology that has become not only his job but also a passion.

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