The success of online marketing depends on the quality of user experience you create for your potential purchasers. The speed of loading is essential for developing a successful website. Users hate waiting and they’d rather visit competitors’ website instead of watching at the white screen. If you want to provide excellent customer experience, read these recommendations and you will improve loading speed considerably.
Deploy AMP for your mobile customers
A few years ago Google declared that page loading time became an official ranking factor. Since about half of website visitors use tablets and smartphones, Google has pushed a new standard for mobile websites. AMP (Accelerated Mobile Pages) is an open source project that boosts the speed of content loading on a mobile device. Some media like Twitter, The Guardian and the New York Times already use this technology.
Volume of traffic, used data and web host also matter. Choose the right hosting solution and complement it with CDN (content delivery network) that accelerates data delivery considerably. Complement it with effective compression strategy, and success will be guaranteed.
This method can boost loading by up to 70%. Compression of files (reduction of their size) optimizes both bandwidth use efficiency and data transfer. Gzip is a popular option for compression of files of different formats.
Integrate a Content Delivery Network (CDN)
Another useful method of website acceleration is CDN (content delivery network) that delivers content over multiple servers. These so called edge servers are spread across different regions (close to target audience) and ensure optimal and quick data delivery. Such solution is very helpful, if you want to reach international audience. Since CDN network impacts speed, it can also improve SEO.
How to set up a CDN for your website?
Luckily, CDN solutions don’t require much technical knowledge to be implemented. Most services have pretty simple setup process. It requires the following steps:
- Pick up a CDN provider and sign up. Consider your requirements and budget.
- Submit your website’s URL to a CDN service provider. If your site supports SSL you may need to obtain domain owner’s approval to acquire an SSL certificate.
- Update DNS records. Usually, CDN platforms update DNS records to point the servers automatically. If it’s not your case, you can update the settings from host’s cPanel.
Using the above mentioned techniques and content delivery network, you will ensure excellent loading speed which may advance your project in Top-10 websites on the results page.